For years, if you wanted Magic Milk, you had to find it through a distributor or a bike shop that happened to stock it. That changed in April 2025. The official Magic Milk online shop is now live at magicmilk.bike — and it means you can get the full range, straight from the source.
Why we built a direct store
Selling through distribution works. It still does — our partners across Europe continue to serve their markets, and nothing about that has changed. But distribution alone creates gaps: stock that moves slowly, ranges that get trimmed, formulations that don't always reach the end customer at their freshest.
A direct store fixes that. Stock rotates faster. The full lineup is always available. And when a new formulation ships, it reaches you without sitting in a warehouse chain first.
The shop ships from our European hub in Torre del Mar, on Spain's southern coast — and every bottle is manufactured in the UK. That means fast EU dispatch and no grey-market sourcing.
What you can buy
The store carries the complete Magic Milk range, organised across three categories:
- Tubeless sealants — from the Tubeless-Pro Hi-Fibre, our flagship race-grade fibre formula, to the Tubeless Original for everyday riding. Browse the full tubeless range.
- Innertube sealants — the Innertube-Pro Hi-Fibre seals slits, pinch flats, and holes up to 7mm. The Innertube BioBike is 100% biodegradable and made without natural latex. See the full innertube range.
- Beyond Biking — sealants purpose-built for motocross, enduro, trials, quad, ATV, and e-scooter. The Motocross sealant seals up to 9mm. It is a different kind of punishment. Browse the Beyond Biking collection.
Sizes for every kind of rider
The store carries the full size run — 65ml trail-carry bottles, 250ml top-up sizes, 500ml consumer bottles, 1 litre for frequent riders, and 5 litre drums for shops and mechanics. The 65ml is a good starting point if you want to try the formula before committing to a larger size. The 500ml hits the sweet spot for most riders running tubeless on one or two bikes.
Free EU shipping threshold
Orders over €30 within the EU qualify for free shipping. A 500ml bottle of Tubeless-Pro Hi-Fibre (€26.99) and a 65ml trail carry (€8.00) clears that threshold together — which is sensible kit to have on the shelf anyway.
What changes for distributors and partners
Nothing. The direct store is additive. Distributors continue to serve their dealer networks as before. The shop gives end consumers a reliable place to buy, particularly useful for riders in areas where local shops do not stock Magic Milk, or where they want a specific size or formulation that isn't on the shelf nearby.
If you are a shop or distributor looking to carry Magic Milk, get in touch through the store — the trade channel runs separately from the consumer shop.
Shop the full range now
The full Magic Milk range — tubeless, innertube, and beyond biking — is available now at magicmilk.bike. UK-manufactured, direct from stock, with free shipping on orders over €30. Tyre sealant's best kept secret is no longer quite so hard to find.
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