Privacy policy

Last updated: 20 October 2026

This Privacy Policy explains how OKO Global LLP (registered in England & Wales, number OC363642), 167–169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom (“we”, “us”), which owns and runs magicmilk.bike, collects, uses and protects your personal data. Orders placed on the store are sold by Benjamin Rupert Evans (Strategem) (NIE Y3684484J), C. Ramón de la Sagra, 2, 29740 Torre del Mar, Málaga, Spain, who uses your order details to sell, invoice and deliver your order. We are the data controller for the purposes of the EU General Data Protection Regulation (GDPR). For any privacy question or to exercise your rights, contact us at believe@magicmilk.bike.

1. What data we collect

  • Order & account data: name, billing/shipping address, email, phone, order history.
  • Payment data: processed securely by our payment providers; we do not store full card details.
  • Usage & device data: pages viewed, IP address, browser/device, and cookie data when you use the site.
  • Communications: messages you send us (e.g. support, returns).

2. Why we use it and our legal basis

  • To fulfil your order and provide customer service — performance of a contract.
  • To meet legal obligations (e.g. tax, accounting, consumer law) — legal obligation.
  • To run, secure and improve the store — our legitimate interests.
  • To send marketing (only if you opt in) — your consent, which you may withdraw at any time.

3. Who we share it with

We share data only as needed with service providers acting on our behalf: our e-commerce platform (Shopify), our email marketing platform (Klaviyo), analytics providers such as Google (only if you accept analytics cookies), payment processors, and delivery carriers. These providers process data under contract and only on our instructions. Shopify also uses some data for its own purposes, for example to provide Shop Pay and to help prevent fraud; for that use Shopify is itself responsible (see privacy.shopify.com). We do not sell your personal data.

4. International transfers

Some providers may process data outside the European Economic Area. Where they do, we rely on appropriate safeguards recognised under the GDPR (such as European Commission adequacy decisions or Standard Contractual Clauses).

5. How long we keep it

We keep order and transaction records for as long as necessary to provide our services and to comply with legal obligations (for example, tax and accounting records as required by Spanish law). We keep marketing data until you withdraw consent.

6. Your rights

You have the right to access, rectify, erase, restrict or object to the processing of your personal data, the right to data portability, and the right to withdraw consent at any time. To exercise any of these, email us at believe@magicmilk.bike. You also have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos, AEPD, www.aepd.es) or your local supervisory authority.

7. Cookies

We use cookies and similar technologies to operate the store, remember your preferences, and understand how the site is used. You can manage cookies through your browser settings and any cookie banner shown on the site.

Klaviyo. We use Klaviyo to send our newsletter and other marketing emails. If you accept marketing cookies, Klaviyo’s cookies and tracking on our site also record which pages and products you view and what you add to your basket, so that we can send you reminder emails, for example about items left in your basket or products you looked at. We only send these emails if you have agreed to receive marketing emails from us, and every email contains an unsubscribe link. You can change your cookie choices at any time through the cookie banner.

8. Contact

OKO Global LLP — 167–169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom — believe@magicmilk.bike